Highland Meadows Weston
Services: Brand Positioning and Strategy, Tagline, Copywriting
Media: Print Collateral, Print Advertising, Website, Eblasts
Partners: Adams Design, BKJ Productions (website), Desroches Photography
My partners andI have worked with Highland Meadows Weston over almost a decade as it has become one of the Boston area’s most prestigious 55+ communities. Exceptionally well-crafted houses surrounded by meadows, woods and mature landscaping are paired with a unusual opportunities for customization.
Highland Meadows redefines the art of living well for an elite audience that believes only the best is good enough. The final phase of development, The H Collection, is the answer for those seeking a maintenance-free, estate-quality home near friends and family. It’s a serendipitous discovery for those finding friendship and compatibility among fellow homeowners. The final campaign depicted here capitalizes on the positive emotional reactions Highland Meadows elicits, reactions few communities can match. It speaks directly to the special concerns and interests of the target audience: grandchildren, room for family to visit, freedom from home maintenance, and a like-minded community.
Natalie was when she first saw Highland Meadows’ lush setting and the spectacular view from Pine Summit Circle. But her husband was astonished by something a little closer to home—our ability to create a heated three-car garage for him, with hobby area, custom built to his specifications. Living at Highland Meadows means you don’t have to leave what’s important to you, whether it’s your family, your wine cellar or your sports car. The H Collection—our eight remaining and most elegant homes—means about the only thing you do leave behind are the hassles.
“We couldn’t believe the landscaping. It’s beautiful…and all we have to do is admire it!”
Homes designed for what you treasure most.