Services: Brand Positioning and Strategy, Tagline, Copywriting
Media: Bus and T Ads, Print Ads, Exterior Signage
Partners: Adams Design
One Canal Apartments sought a brand identity and strategy that would make them stand out in a highly competitive marketplace. “Haute Urban” plays to the industrial chic environment of the Bulfinch Triangle as well as to the target audience’s appreciation of quality and the finer things in life. It is sophisticated, understated and elevates the urban experience.
One Canal brings the best of city living — luxury, location, convenience, amenities and views — under a single roof. The three strategic trump cards: 1. A wealth of amenities 2. A highly accessible location with unexpectedly awesome views. 3. Out-of-the-box creative played against the generally cookie-cutter templated look of competitors.