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Sensing Restaurant

: Creative Concept and Copywriting
Media: Print advertising, Signage
Partners: Adams Design

Three Michelin- star French chef Guy Martin described his fabulous new restaurant in the Fairmont Hotel at Battery Wharf this way: “Sensing will be a destination for those attracted by a beautiful, fine, and subtle cuisine.”  We took those descriptives and translated them into an ad campaign as provocative and unique as Chef Martin’s menu.