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Stratus Residences

Services: Naming, Branding, Copywriting, Tagline
Media: Print Advertising, Website, Signage, Print Collateral
Partners: Adams Design (design, art direction), BKJ Productions (website), Steve Sherman (brand photography), Signature Impressions (print production)

Twelve hillside acres with 111 stunning homes.  A cathedral turned amenity palace. A bevy of different floor plans. That’s Stratus. In a competitive landscape with little differentiation, we lifted these condominiums above the crowd and into the clouds with a name and branding that invited viewers to “imagine more.”

As the branding photography used throughout all materials suggests, Stratus has outdoor space, unlike competing properties in the Allston Brighton neighborhood. Our strategy was to focus on this with branding that evoked the out of doors, cloud-dappled skies to tree-lined paths, picnic-ready lawns to the birds and bunnies already in residence. This carried through signage, advertising and a large printed brochure.