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The Quinn

Services: Copywriting, Design
Media: Print advertising
Partner: Adams Design

Marketing for The Quinn, luxury condominiums in Boston’s trendy South End, was stalled when we were asked to create a new ad campaign. At a time when every residential offering claims to offer the ultimate in luxury, we differentiated The Quinn from its competitors by using the creative photography of renowned the Rodney Smith. A byproduct of our work was a new and highly appropriate tagline: Quinntessentially different.